The Whip: Back To The Future

By Bryen Dunn
www.bryendunn.com

Whip it good!

Whip it good!

The Manchester daze of yore with Joy Division and New Order brought this northern English city to recognition during the late 70’s and early 80’s, followed by a 90’s resurgence with the likes of the Happy Mondays drug induced fanatics and the drunkenness and battles of Oasis and Blur. Then there was another calm period until the most recent bitch slap wickedness of The Whip.
These lads first hit the music scene in 2006/7 with a couple of dance infected 12” singles in the UK, which were followed by several local gigs and a couple of high profile spots on the festival circuits at Glastonbury, SXSW, CMJ, and the Virgin Festival (UK). Danny Saville and Bruce Carter began as a duo throwing down sporadic parties at dive joints, and their musical bond quickly solidified. They soon started crafting their own beats which lead to the idea of forming a group, later rounded out by Lil Fee and Nathan Sudders.

Their first full length album, “X Marks Destination” is a triumphant mix of synth-pop beats that is dance floor mesmerizing. It’s just been released in North America, a full year after its European drop. I had the opportunity to chat with Bruce Carter, and asked him why it took a year to reach North America. “We look at in a similar way to leaving your favourite bit of your meal on your plate for the last most tasty bite”, he jokes. It’s more than what’s old is new again, as there’s actual lyrical content, real instruments and headstrong musicians involved. Opening track “Trash” has already infected the clubs of Europe and is now spreading toward North America. Forget the immunization, just lick it up and enjoy.

Their initial shows were described as underground dance parties, much like the early 90’s rave scene. Carter agrees and says. “We’ll play anywhere and the more random locations the better. We never tire of playing the songs, and we constantly play some new songs in our set to keep it all fresh. We also throw in remixes that we did of other peoples stuff.”

They’ve toured with Simian Mobile Disco and Digitalism, and the current tour is with Nottingham’s Late of the Pier. They’ve also worked with Canada’s own Crystal Castles, who did a remix for them. “We live for touring, playing live is what being in a band is all about”, Carter states. However, even after travelling the world they still dig playing gigs back in Manchester where they can throw it down home-style for all their mates.

“X Marks Destination” was produced by Jim Abiss (Björk, Arctic Monkeys), and North America now gets a chance to catch the buzz. The band starts recording their second album as soon as they get back home from their current North American tour. They’re also set to release a load of remixes done for their UK singles, with four tagged with a US version. Check out their websites to see what they get up to next, and I say whip it, whip it good!

On April 10, The Whip played Toronto at Kool Haus with Land Of The Pier and Deadmau5

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